What is sports video analysis?
Examples of events might be line-outs, scrums, goals, fouls, red or yellow cards, tennis serves, volleys, in fact any event in any sport.
Events are marked on a timeline showing the exact points in the video the events happened and how long the events lasted.
Events are tagged using a code window. When an event happens in a match the analyst clicks a button in the code window that represents the event. If a “home line-out” happens in a rugby match the analyst would click a “home line-out” button.
The event button may have other buttons associated to it that describe the event in more detail, this might be “home lineout -> Catch & drive” or “home lineout -> off top”.
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Once an analyst has tagged all the events in a match the data can be used to generate reports; reports might contain home possession and away possession, home score and away score, home penalties and away penalties etc.
These reports can be as detailed as the analyst wants them to be and the detail is reflected in the code window used to analyse or tag a match.
So why tag matches? Sports video analysis provides measurable performance gains as well as easy to understand visual feedback for coaches, players and athletes.
Anadi James Taylor
CEO - iSportsAnalysis Ltd
Anadi Taylor is the founder of iSportsAnalysis and iSportScouting, and the architect of the Academy Retention System.
He works with competitive youth soccer academies to address player churn by introducing structured development visibility - helping clubs make progress measurable, strengthen parent communication, and stabilize long-term revenue in pay-to-play environments.
His platforms have supported over 120 universities, schools, and clubs globally through performance analysis and structured benchmarking systems.
Learn more at https://isportscouting.com/for-academies.html
